The industry special investigations combine extensive consumer analysis with special qualitative evaluations bbw marketing Dr. Vossen and partner and consumer goods sectors publish valido research in Nuremberg from now regularly studies various industries, mostly. Mikkel Svane has many thoughts on the issue. This is not fundamentally new, but the data extraction or whose further processing is new. Many modes of operation and types of trade have exceeded the high point of their life cycle, as shown in the decline of department stores, catalog mailers and large full-range supplier in the textile sector. Trade needs new strategies strategies that better meet the needs of consumers, which are planned by the customers here and assume not only the shopping. The trade must be innovative, must be the overall concept. For many years the price policy at the forefront of many modes of operation and types of trade confessed in Germany, in particular in case the self-service department stores, retailers and, of course, of the discounter.
The Prices are down, they can be hardly further reduced because otherwise the substance of the enterprise will be destroyed. Therefore, the business models available in the future in the foreground and not unilaterally business pricing policies of the company. >. It’s about the total vote of the individual building blocks of enterprise policy. And here the demand structures of consumers and on the other hand based on sales innovations of the provider are crucial. The development of new business models by new technologies has received a huge boost. In the first place, the Internet is of course to name a few, the emergence of E-Commerce and mobile commerce, and thus special variants of the shipping trade, a business model, not least due to this Internet technology actually every one can access on, who has the courage to do so. But there are other technologies that drive the format developments. The inventiveness and innovation ability of the persons acting in the truest sense of the word an aspect however, is basically in the foreground: what does the consumer want? Starting point all business model considerations must be the end of the supply chain and that’s the consumer or the user now! Trading must arise still known, but also totally new trends.