Rocket fuel and NEXT AUDIENCE now together look after online advertising customers from the automotive industry and the telecommunications industry. Hamburg, 02.09.2013 – rocket fuel, the leading platform for programmatic media buying, which leverages the capabilities of artificial intelligence, and serve now NEXT AUDIENCE, Hamburg-based technology provider for data-driven online marketing, online advertising customers from the automotive industry and the telecommunications industry together. In the global cooperation the NEXT AUDIENCE SinnerSchrader subsidiary performs the data-driven ad serving and acts as a data management platform (DMP). NEXT AUDIENCE collects, aggregates and joins customer-specific data from the onsite newsletter – and media use, as well as the CRM and delivers targeted dynamic advertising based on certain profile logics. Rocket fuel sits on the profile logics of NEXT AUDIENCE, it is enriched with additional data and improves the media control based on previously agreed KPIs based on additional algorithms.
Rocket fuel offers the technical platform, the media shopping optimized through real-time bidding inventory sources. We are pleased about the partnership and the future cooperation with next audience. In our two senses it, data-driven programmatic buying of the German media landscape is to bring closer and we are looking forward to more joint campaigns,”Oliver sleeve explains managing director rocket fuel Germany. This global cooperation with our 360-degree data aggregation, advertisers are can address significantly more economically relevant ranges. NEXT AUDIENCE allows to its customers to use their own CRM data, without needing to share their data for the campaign level”it, adds Torsten Ahlers, CEO of NEXT AUDIENCE. Both companies are represented in Cologne this year with a booth at the dmexco on 18 and 19 September. About rocket fuel rocket fuel offers the leading programmatic media buying platform that leverages the capabilities of artificial intelligence, to improve your marketing ROI.
Rocket fuels powerful advertising that learns”technology offers the best achievable results for advertisers. The system checks daily over 28 billion ad options and selects via RTB (real-time bidding) the best for the customers partnerships with major publishers and exchanges. “Rocket fuel was 2013 as no. 4 on Forbes’ most promising companies in America” list of excellent. Rocket fuel was founded in 2008 by rocket scientists of from NASA and online advertising veteran of DoubleClick, Yahoo!, Salesforce.com. Rocket fuel employs over 452 employees in 19 offices around the world including New York, London, Paris and Hamburg. about NEXT AUDIENCE the NEXT AUDIENCE GmbH, a wholly owned subsidiary of SinnerSchrader AG based in Hamburg, is a technology provider specifically for online advertisers. NEXT AUDIENCE is for the next generation of data management and ad serving. The new NEXT AUDIENCE PLATFORM provides advertisers a customized technology to delivery, tracking and to the optimization of data-driven online marketing, with the advertisers control their campaigns under their own control.