Corporalia, central Puzzle red franchise group, is responsible for the creation, management and distribution of content in the new entertainment channel on board for users of long distance transportation of the community of Madrid. Canal Bus, this is a project that began its broadcast a couple of months, after more than two years of development, and that, supported in the onboard systems infrastructure, offers to the users of this service a program schedule varied and dynamic, in order to liven up your travel. With television character and with an audience of more than 230 million passengers annually in the community of Madrid, Canal Bus is positioned as more entertainment channel in means of transport by road in the region, and therefore one of the most important of all Spain, explains Alvaro Canelo, director general of the Group Corporalia. The modernisation of the infrastructure of the Madrid bus fleet is being developed by the Consorcio Regional de Transportes from end of year 2009. Innovations include the introduction of screens that provide information in real time about the timetables of step, incidents or connections with other lines. Implementation of new entertainment channel will also contribute to facilitate access to information that is of interest to users. The Consorcio Regional de Transportes de Madrid will ensure the quality of the contents. As a complement to the channel of digital signage is scheduled the installation of 1000 screens in the interior of the buses until the end of 2012, of which so far have been installed more than 600.

Backed by its experience in the development of digital channels, Corporalia created in 2011 this business area, relying on new technologies, highlighting in the sector thanks to its specialisation in the creation and management of digital content and dynamic communication systems digital. And it is that the business concept that proposes to entrepreneurs with franchise Puzzle red is integral, since it covers all the possible communication and marketing segments. We offer marketing, internal and external communication, advertising, digital signage, design and creativity, and commercial management. In the words of Canelo Alvaro, it’s a very novel in the franchise system concept; There is no such thing. Outside this scope, the business is highly distributed, but very atomized, between those companies that perform marketing services and those that do in communication; and as regards the digital posters, abound wholesale companies that sell you software, usually of Asian origin, with relative technical assistance and that ultimately are unable to make adaptations to the extent of requiring the client. Group Corporalia works in the areas of marketing and communication, strategic consulting, advertising media and dynamic advertising, either through companies owned by the matrix, or brands owned by the same. It is formed by professionals with more than 20 years of experience in the sectors of food, beverages, Horeca channel and franchise and the sectoral scope of SMEs. Equally and in the last five years, joined his professional team in the areas of communications, marketing, advertising and design, this has allowed them to expand the portfolio of services and solutions, making foray in other market sectors, among them and with numerous clients, of passenger transport by road.