It seems that the residential market is going through a process of deceleration and is likely to take more time to sell a House. Real estate agencies have begun to realize that not already sold everything and that there is not only national competition, but that, other Mediterranean countries are betting strong on this market. Why the persecution of the customer will become the next cycle in an unquestionable challenge for developers of housing. Leading companies already will have realized the need to initiate concrete and specific, communicative actions oriented towards the search for customers. In this sense, the marketing appears as one of the great solutions.

Specifically, the digital marketing. Internet emerges as one of the most attractive formulas to reach the first positions in the market and offer a differentiating factor with respect to competitors. The presence of real estate on the Internet, from a commercial standpoint, orienting to sale this presence can materialize in different ways. Let’s see some of the most interesting strategies. Promotional Web. A corporate or promotional web page is, today, the best letter of introduction to approach every customer all available product offer.

The promotional website is an open window to millions of customers around the world. Through the web page a promoter can advertise their latest promotions, corporate image, interesting news. You can even interact with your potential customer making a contact form as a channel of direct communication between the client and the company. Positioning in search engines. Today, having a website is not synonymous with get visits. The promotional web must be supported by a clear strategy of positioning in search engines. Google or Yahoo offer thousands of pages per day depending on the search terms that users choose. These early results with certain keywords are a guarantee of success. Specialized real estate portals. A real estate portal is a meeting point for all the agents in the sector. If he specializes in a particular product type and specific geographic area, their presence in this type of website is not only an ideal showcase, but a cost-effective mechanism for reaching a specific audience interested. Email marketing. Email marketing allows you to segment the customer with precision, defining each message according to their interests and priorities. The ability to send an email on a massive scale to a specific audience is an excellent tool of marketing cheaper than the traditional ones and with better results. Real estate e-marketing, therefore, provides strategic solutions to professionals of the sector and becomes an ideal tool to increase sales.